Didarra Privacy Policy
Last Updated: 1st August, 2025
1. Introduction.
Velocity Sports Labs Limited ("VSL", "we", "our", "us") respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, share, and safeguard your information across our ecosystem of sports products and services.
By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, you must discontinue use immediately.
2. Information We Collect.
- Identity Data: Full name, username, date of birth, gender.
- Contact Data: Email address, phone number, delivery address.
- Account Data: Login credentials, purchase history, preferences.
- Transaction Data: Order details, payment history (payment processing is handled by third-party providers; we do not store full card details).
- Technical Data: Device type, IP address, browser type, operating system, cookies, and tracking IDs.
- Usage Data: How you interact with Didarra, products you view, time spent on platform pages.
- Cross-Platform Data: Fan engagement data, voting history (from Votestash), ticket purchases, and other relevant activity from connected VSL products.
3. How We Use Your Information
We process your data for the following purposes:
- Service Delivery: To process orders, deliver products, and provide customer support.
- Account Management: To manage your profile and linked accounts across VSL platforms.
- Payment Processing: To process transactions securely via trusted payment providers.
- Marketing & Promotions: To send updates, offers, and content relevant to your interests.
- Cross-Product Personalization: To provide you with tailored recommendations and experiences across the VSL ecosystem.
- Analytics & Improvement: To understand usage trends, improve our services, and develop new products.
- Compliance & Security: To detect fraud, comply with legal obligations, and protect our users.
4. Data Sharing Within the Ecosystem
Given our interconnected ecosystem, your data may be accessed by:
- Teams, leagues, and associations using our platforms (e.g., fan spend histories in Tournify)..
- VSL’s other products where cross-platform functionality is enabled.
- Trusted service providers for hosting, analytics, payment processing, and communications.
- Legal authorities where required by law.
We only share the minimum data necessary for each purpose, and all recipients are bound by confidentiality and data protection obligations.
5. Lawful Basis for Processing (GDPR & UK DPA 2018)
Under the UK Data Protection Act 2018 and EU General Data Protection Regulation (GDPR), we process your data based on:
- Contractual necessity – to fulfill orders and provide the Services.
- Legitimate interests – improving our Services and preventing fraud.
- Consent – for marketing communications and non-essential cookies.
- Legal compliance – where required by law.
6. Your Rights (GDPR & UK DPA 2018)
You have the right to:
- Access your personal data.
- Request correction or deletion.
- Restrict or object to processing.
- Data portability (receive your data in a machine-readable format).
- Withdraw consent at any time (where processing is based on consent).
To exercise these rights, email us at: support@didarra.com
7. International Data Transfers
Your data may be stored and processed outside the UK or EU. When we do so, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or UK ICO.
8. Data Retention
We retain your data for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
9. Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, misuse, or disclosure.
10. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on our platforms with a revised "Last Updated" date.